Whether you work at a small, hyper-local nonprofit or an international organization, it’s important to create fundraising appeals for each fundraising campaign. For the example above, you could say that your volunteers will now recognize the pizza parlour who donated, and will be more likely to eat there in the future. This type of donation letter often focuses more heavily on the benefit to the organization donating and how it helps their business goals. Many nonprofits write corporate donation letters to request in-kind donations (meals for an upcoming charity event, gift certificates for a raffle), collect employee gift matches, or ask for a sponsorship.įor example, if you want to supply pizza for a volunteer thank-you party and are looking for a local pizza parlor to provide the pizza in-kind, you’d write a corporate appeal. The difference between them lies in what it is you’re asking for. Although the audience is different, corporate donation letters are structured similarly to individual appeals. Nonprofits send corporate appeals to local, national, and international small, medium, and large businesses. Appeals can be geared for everyday donations, or for a specific campaign, depending on your nonprofit’s needs. Individual appeals are personalized to a donor or family and usually request a one-time or recurring gift. This category also includes couples and families who give collectively. You know those letters you receive in the mail from March of Dimes, the ASPCA, and the World Wildlife Fund? Those are individual appeals!Īs the name suggests, individual appeals are donation letters directed to individual donors. Wondering what the difference is - and why it matters? Read on! Individual Appeals Corporate Appealsįundraising letters generally fall into two separate categories: individual and corporate appeals. In a nutshell, donation letters are meant to inform your donors about your efforts and ultimately encourage donations. Many also include basic information about overall organizational impact and acknowledge a donor’s past philanthropic efforts, much like you'd include on your donation website.
Most of the time, they include a written ask for either financial support or an in-kind gift.Īlthough they’re fairly short and don’t necessarily have the depth of your typical pamphlet or other marketing materials, donation letters address the specific need a nonprofit is trying to meet. Donation letters, also known as appeals, are a tool nonprofits use to entice prospective supporters to donate.
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